Cases / Insights

Organisational patterns are easier to address once the real question is visible.

Illustrative / anonymised situation01

When Sales, Product and Technology pull in different directions

Symptoms

  • Sales makes customer commitments.
  • Priorities repeatedly change.
  • Sales bypasses Product.
  • Requests go directly to Technology.
  • Engineers become frustrated.
  • Product Management loses authority.
  • Delivery becomes increasingly reactive.

Apparent problem

“Sales and Technology do not communicate well.”

Possible underlying BLCM questions

  • Who owns product priorities?
  • Who can commit development capacity?
  • What authority does Product Management have?
  • Who can change the roadmap?
  • Where are commercial exceptions decided?
  • Are decision rights appropriate for the current stage?

BLCM perspective

What looks like a communication problem may actually be a combination of product governance, decision-rights and organisational-maturity issues.

Every organisation is different. Examples illustrate patterns, not predetermined diagnoses.

Let’s talk about what is really happening in your business.

You do not need to know which methodology or organisational solution you need before we speak. Start with the problem as you see it. We can take it from there.